Monday, January 27, 2020

Soccer Aid for Unicef – Social Media Lead


                     SOCCER AID FOR UNICEF 2020


Contractor  Soccer Aid Productions Limited
Status  Contractor
Job Title  Social Media Lead
Reporting to:  Head of Social Media
Department/Team  SAP Communications
Location  SAP Offices Peace Studio, Stamford Bridge, London
Hours  37.5 hours per week, Monday to Friday, 9.00am – 5.30pm and other such additional time as may be necessary for proper performance of the role.
Engagement Period  Mar – July inclusive (five months)
Salary   TBD dependent on experience


Soccer Aid for Unicef

The brainwave of Unicef UK ambassador Robbie Williams and Triple S, Soccer Aid for Unicef brings together two teams of celebrities and football legends from England and the World XI for the biggest charity celebrity football match in the World. The event started in 2006 and since then has raised more than £38million to help Unicef UK Defend Play for Every Child. Last year’s game was staged at Stamford Bridge, the iconic home of Chelsea FC in front of a sell-out crowd of 40,000 and on primetime free to air ITV 1.


Soccer Aid Productions Limited – One Team, One Culture, One Goal 

Soccer Aid Productions Limited (SAP) is responsible for delivering Soccer Aid for Unicef and raising substantial funds from both a commercial and fundraising perspective for Unicef UK. SAP’s ambition is to grow Soccer Aid and the Soccer Aid World XI brand in the UK and internationally to increase revenue and deliver change for children worldwide. SAP work closely with the best in class partners, namely; Initial as Producers of the live TV event and ITV as broadcasters of the prime-time television show.


Unicef UK 

Unicef is the world’s leading organisation focusing on children and child rights, with a presence in more than 190 countries. Unicef ensure more of the world’s children are vaccinated, educated and protected than any other organisation, influencing laws and policies that protect children around the world. Their aim is a world is a safe place for all our children.

Unicef is supported entirely by voluntary contributions receiving no money from the UN. As champion of the UN Convention on the Rights of the Child, Unicef ensure governments protect and promote the rights of every child.


Position in the organisation

You will be exposed to senior managers and stakeholders both within SAP, Unicef and key partners. This is a fast moving and at times, high pressure position. You will need to thrive in a role that requires quick decision making, challenging negotiation and creative thinking to deliver results.


Purpose and Responsibilities of Social Media Lead


  •  Help deliver SAP business objectives through best practice Soccer Aid organic social activity
  • Management of all announcement, entertainment and football content across the Soccer Aid organic social channels, amplifying key moments during the campaign
  • Manage the Soccer Aid social media plan, ensuring it is accurate and transparent
  • Regularly communicate and collaborate with all internal and external stakeholders on the Soccer Aid social media plan
  • Support in-house video production team to deliver best practice social media video content
  • Liaise with marketing agency to deliver best practice social media imagery
  • Increase the engagement rate of the Soccer Aid social channels in line with agreed objectives
  • Work closely with the Unicef UK Organic Social Lead to embed Unicef UK cause related content where applicable
  • Help ensure all SAP stakeholders’ social channels are coordinated, and have a consistent narrative
  • Help Head of Social Media to ensure Soccer Aid talent are delivered content that maximises their value to SAP business objectives
  • Deliver content to and coordinate posts by SAP partners
  • In conjunction with the social and content production teams, assist with a programme of market-leading content during training week and match day
  • Assist with regular organic social reports for the SAP Executive and stakeholders (as required)
  • Help with idea generation process for talent shoots
  • Attend talent shoots to deliver behind-the-scenes social content
  • Take data-driven decisions on delivery of Soccer Aid content
  • Ensure accurate “real-time” analysis of all in-house SAP social accounts
  • Coordinate, combine and analyse data from all major SAP stakeholders
  • Report on talent social accounts at regular stages of campaign
  • Work beyond the standard working hours as and when required


How to apply 

 Please apply with CV and covering letter to