Wednesday, February 7, 2018

Soccerex and Red Lantern Announce Partnership

Soccerex are delighted to announce a new partnership with Red Lantern, a leading Asian sports marketing company owned by the Triple S Sports and Entertainment Group.

Red Lantern will be the official social media partner for the inaugural Soccerex China in Zhuhai on 17-18 April 2018.  The digital agency will use their expertise to oversee all Soccerex Chinese social media activity at the event.  Additionally, they will distribute Soccerex content across China via different channels and media networks and they will provide specific insight on the social media market in China for Soccerex channels.

Red Lantern is a specialist content and digital product agency providing tailored Chinese market solutions for leading international rights holders such as the Premier League & Wimbledon Championships.  They are the chosen agency of Wayne Rooney in China helping to develop his presence in the country by managing all his Chinese social media feeds, creating bespoke content specifically for the Chinese market.  They have also worked closely with leading Chinese sports broadcaster CCTV-5, acting as their UK production partner for the 2014 FIFA World Cup preview shows filmed in the UK.

Soccerex’s Marketing Director, David Wright said: “I am delighted to be continuing our longstanding positive relationship with the team at Red Lantern.  Social media is a hugely important part of our events and in the Chinese market where the social landscape is so distinct, it is great to know we can call upon their expertise.  This is a great opportunity for Soccerex to continue to grow in the Chinese region and I am sure that together we can collaborate to create an outstanding social media experience during the inaugural Soccerex China in Zhuhai.”

Red Lantern Director Zhe Ji said: “We are looking forward to cementing our relationship with Soccerex even further by  becoming an official partner of their first ever event in China.  Football is of course a hot topic in China and it is great to see such a reputable event like Soccerex take place here to give the local audience an insight into all aspects of the football industry.”

About Red Lantern Media

Red Lantern was founded in 2012 for the purpose of helping sports teams, leagues, rights-holders and athletes to reach their fans and audiences in China and beyond.

Clients include Wimbledon Championships, the Premier League, Liverpool FC, the International Tennis Federation, West Ham United, The European Tour and The PGA Tour.

Red Lantern is owned by Triple S Sports Entertainment Group, with a 50+ strong team.  Being part of this group gives the agency unrivalled knowledge and experience in international sports media, marketing, PR and commerce both inside and outside of China, online and offline.

About Soccerex

Established in 1995, Soccerex is the leading provider of business events for the global football community. Bringing together key industry decision makers from the world of football, Soccerex provides a unique commercial environment where delegates can benefit from exclusive business opportunities, networking and bespoke educational content. Since the first event in 1996, Soccerex has hosted over 40 events across five continents. The Soccerex portfolio includes an annual Global Convention complimented by continental Forums and regional Seminars.