TRIPLE S SPORTS AND ENTERTAINMENT GROUP is proud to announce it has joined forces with Unicef, the world’s leading organisation for children, to make the pro-celebrity football match Soccer Aid for Unicef, a new look charity campaign taking place on 10th June 2018. The new initiative was announced today by Olympic hero Usain Bolt and global popstar Robbie Williams. Williams is a Unicef UK Ambassador who co-founded and launched Soccer Aid in 2006.
The multi-stakeholder project will be run by newly-formed Soccer Aid Productions, a joint venture between Unicef UK and Triple S Events, part of the Triple S Sports & Entertainment Group. Both parties are working in collaboration with producers Initial, part of EndemolShine UK. Unicef UK Ambassador Williams takes up a new additional role of honorary president for Soccer Aid for Unicef.
Soccer Aid Productions’ commitment to Soccer Aid for Unicef is underpinned by a three-year ITV commission with Initial Productions to screen the celebrity match in primetime during the summers of 2018, 2019 and 2020. As well as the new multi-year contract, the broadcaster will support Soccer Aid for Unicef across all its own platforms and content streams, particularly in the immediate build-up to the game itself.
Soccer Aid for Unicef is the original pro-celebrity charity football match that has already featured A-list stars such as Will Ferrell, Woody Harrelson, Mike Myers and Niall Horan plus footballing legends including Maradona, Zinedine Zidane, Luis Figo and Ronaldinho. The appeal films shown during the programme have featured names such as David Beckham, Rosie Huntington-Whiteley, Keeley Hawes, Eddie Izzard and Keira Knightley.
England v Soccer Aid World XI will take place at Old Trafford on Sunday 10th June, just four days before the FIFA World Cup in Russia begins and the game will be broadcast live on ITV. A brand-new Soccer Aid for Unicef brand identity has been revealed today, designed by ITV Creative and Conran Design Group.
To date, previous Soccer Aid matches have raised over £24million for Unicef. The new format has ambitions to significantly add to this total through a programme of nationwide fundraising ‘friends and family’ activities in local communities and UK workplaces. These initiatives will include a nationwide schools’ activity programme on Friday 8th June.
ITV Chief Executive Carolyn McCall, who is a Unicef UK vice-president, said: “Soccer Aid for Unicef will see the worlds of celebrity and sport coming together for this exciting, unmissable event on ITV this summer. It’s great news that ITV Director of Television Kevin Lygo has extended our commissioning commitment to make this unique match an annual fixture for viewers.
“In broadcasting this brilliant event, ITV is using its reach as the UK’s most watched commercial broadcaster to not only help raise funds, but to also raise awareness of the vital work that Unicef does around the world to help children in danger.”
Unicef UK Executive Director Mike Penrose said: “The rebranding of the project and renewed commitment from ITV to Soccer Aid for Unicef will ensure that millions more pounds can be raised in the UK for vulnerable children – both at home and abroad. Our new Soccer Aid for Unicef schools’ programme will help encourage the next generation of children to get involved in activity, inspired by their heroes and become aware of other young people less fortunate than themselves.”
Kenneth Shepherd, executive director of Soccer Aid Productions said: “The new-look Soccer Aid for Unicef is the legacy of Robbie Williams and Jonathan Wilkes who – back in 2003 – conceived the idea, which my late father Freddy Shepherd developed to help realise their dream.”
“To date, it has raised an incredible amount of money for Unicef through the generosity of the public plus engagement of A-list stars, football legends, The FA, ITV and, of course, Manchester United. The new full-time 365 structure of Soccer Aid Productions and ITV commission will enable us to achieve that vision of turning Soccer Aid for Unicef not just into a UK success story, but it will create the platform to take Soccer Aid for Unicef global.”
Mirella Breda, Managing Director, Initial said: “Initial are very proud to have been the Soccer Aid producers since it was first broadcast in 2006 so to see it become an event on this scale is fantastic. Soccer Aid for Unicef is without doubt a game like no other and we’ve got some exciting plans in store for ITV viewers on June 10th.”
The Soccer Aid for Unicef television programme is an Initial production for ITV. The executive producer is Richard Greenwood. TX is Sunday 10th June 2018 on ITV, kick-off time is 8pm BST.
Note to editors:
- New pictures of Usain Bolt and Robbie Williams available upon request
- New Soccer Aid for Unicef logo and branding available up on request
- Archive Soccer Aid pictures available upon request
- All Soccer Aid Production media enquiries: 0207 375 6030
Note to editors:
- Logo and archive Soccer Aid pictures available upon request
About Soccer Aid Productions Limited
The multi-stakeholder project of Soccer Aid for Unicef will be run by newly-formed Soccer Aid Productions Limited, a joint venture between Unicef UK and Triple S Events, part of the Triple S Sports & Entertainment Group
Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk. Follow UNICEF UK on Twitter, Facebook and YouTube
About ITV Responsibility
ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. We operate the largest commercial family of channels in the UK and deliver our content through traditional television broadcasting as well as on demand via the ITV Hub. For more information please visit itvplc.com. ITV’s social purpose is to use its influence on popular culture to create positive change. Our on-screen social cause strategy is focussed on health and wellbeing, to inspire, engage and empower people to make a difference to their own and other people’s health. For more information please visit itvresponsibility.com
About Triple S Sports & Entertainment Group
The Triple S Sports & Entertainment Group is a full-service management, communications, marketing and event management agency operating across the sports and entertainment industries. The group was founded in 2008 by Paul Stretford (formerly founder and CEO of Proactive Sports Group PLC), Freddy Shepherd and Kenneth Shepherd (former shareholders and joint owners of Newcastle United). The Triple S Group represent some of the biggest names and organisations in world sport. You can follow them on all major social platforms @TripleSSports and learn more about the group at www.triplessportsentertainment.com
About Initial, EndemolShine UK
Initial is one of the UK’s leading entertainment content creators and producers. Part of Endemol Shine UK, the UK’s largest television production group, Initial is behind hit shows such as Big Brother, Tenable and Total Wipeout. Initial has been the producer of Soccer Aid since its inception in 2006 and has produced all 6 events for ITV